It’s official – we’re in a recession. Pennies are being pinched. Belts are being tightened. Companies are looking for ways to save money. But should the marketing budget be cut along with first-class plane tickets and four-star hotels?

You could Google “marketing in a recession” or “advertising in a downturn” and find a few dozen articles on the subject, but luckily you don’t have to, because we’ve already done it. We’ve gone through a slew of white papers, research papers, magazine articles and the occasional blog entry, and we’ve boiled the whole mishmash down into a nice palatable stew. Then we added our own point of view to give it a little meat.

Enjoy.