I started the Bloom Agency to provide
what clients really want:
a clear focus on the health and growth of their businesses. We develop a marketing plan that fits their objectives, budget, and capacity to implement new tactics —
we marry their marketing to their business goals and plans!
Art Bloom
President
The best compliment a client can pay me is to tell me
an idea worked to further their business.
I take personal pride in helping our clients succeed. This attitude is shared throughout the agency —
I
believe it's one of the things that makes us unique.
J.G. Wolfe
Director of Client Services
How do we spell creative at The Bloom Agency?
s–t–r–a–t–e–g–i–c
and we spell strategy like this:
c–r–e–a–t–i–v–e. Strategy & Creativity are one–in–the–same as far as we are all concerned —
and our clients see the result every time.
Linda Darnall
Creative Director
I appreciate our local accounts. It's nice to be able to
see the results of our work
around town. What I like about our clients is that they allow us to look at things differently —
they're willing to stand out.
Keith Hutchens
Concept & Design Manager
I love words.
I love what you can do with words.
You can make people laugh, you can make people cry, you can make people buy paint. Being paid to move words around all day —
that's a privilege that
I
really enjoy.
Randy Jones
Communications Manager
We are intensely interested in how we can use marketing strategies and tactics to help them achieve those goals. And by engaging deeply, thoughtfully, and creatively in their aims and aspirations, we enter into collaborative relationships and productive partnerships. Here’s a sampling of our relationships and the work that has resulted from them.
The relationship between The Bloom Agency and Southern Community Bank and Trust is a long and successful one. It began in 2001, when the bank was only five years old. From the beginning, we have worked closely with Southern Community to develop a unique identity for the bank, helping it stand out in a financial market where numerous national, regional, and community banks compete for attention. At first using billboards and print ads and later TV, radio, and other channels, we have positioned Southern Community as a small, local bank that is willing to take on the giants that surround them by offering better, more personal service.
Our relationship with Forsyth Tech began in 2006. The college came to us with several goals: increase enrollment of fulltime students, make different audiences (high school students, non-traditional students, job seekers and business owners) aware of programs available at the college that could benefit them, raise the college’s profile in the community, and boost employee morale by improving the college’s “image.” Using a variety of traditional and new media, we have addressed each of these goals successfully. We continue to identify new ways to tell “More Than You Know” stories about the college to a broader range of audiences and to elevate the college’s reputation for excellence.
The Foundation of Forsyth Tech is the fundraising arm of Forsyth Technical Community College, and our relationship with the Foundation developed because of the very successful work we had done for the college. We continue to seek ways to elevate the Foundation’s mission and need for private support in order to offer scholarships, classroom technology, and professional development opportunities to students, faculty and staff.
Hatch, a leading supplier of innovative educational technology solutions for early learning, was at a pivotal point in the company’s growth and engaged The Bloom Agency with two primary goals in mind: to help grow market share and to evolve the organization’s identity and establish a long-term vision for branding and strategic marketing. Working closely with Hatch on public relations, social media and e-marketing initiatives, we have successfully elevated awareness of the organization’s credibility and expertise and positioned Hatch’s products as true innovations in the early childhood education marketplace.
Tallgrass Beef is a supplier of 100% grass-fed beef to customers across the country. Founded by famed broadcaster Bill Kurtis, Tallgrass is part of a growing trend in healthy eating, and came to us hoping to break out of the pack of grass-fed beef companies to become an industry leader in both sales and reputation. In what is still a relatively new relationship, we are currently working with them to achieve both goals through a careful plan of re-branding, targeted marketing, and extensive public relations.
The Center for Creative Leadership is a top-ranked, global provider of executive education and leadership training, focused on accelerating the strategy and business results of clients by unlocking leadership potential within their organizations. We work closely with CCL’s global marketing communications team to position CCL’s unique approach to solving leadership challenges by capitalizing on CCL’s differentiators in ways that generate awareness and engagement with key audiences.
Anderson Bauman Tourtellot Vos is a professional services firm for which we function as the outsourced marketing department. Our relationship is one of trust and affection. We know all the people, and though ABTV has offices in Charlotte, Atlanta, Richmond, and Jacksonville in addition to its Greensboro headquarters, we all get together for quarterly meetings. Our marketing plans, updated each year, have been very effective. We design them to show what initiatives will be undertaken in each quarter, and we review and fine tune those plans at the quarterly meeting. Peter Tourtellot, the managing director, and the whole group of professionals keep us informed of new developments and we find ways to capitalize on all of them. Our collaboration is smooth and enjoyable, and characterized by mutual respect and admiration.
DAC Products is a national manufacturer of display materials for the building supplies and retail sales industries. A family-owned business, they take great pride in delivering high quality sales tools that get the job done. From trade show support to website and email development, you could say that we help sell DAC to businesses that need help from DAC to make a sale. The ingenuity and dedication of DAC’s owners are what first attracted us to work with them in 2008, and that hasn’t faltered.
NCFI (North Carolina Foam Industries) is a manufacturer of spray foam insulation, which offers superior insulating power versus fiberglass and other types of insulation. What made this an especially challenging relationship was the need to speak to many diverse audiences — consumers planning to build a home, contractors looking for an alternative to standard fiberglass insulation, spray foam installers looking for a better supplier, and architects designing “green” buildings. In different ways and through different venues, we found ways to tell the NCFI story to all of them.
The Bloom Agency promoted the annual Piedmont Craftsmen’s Fair for five consecutive years — an unusual length of service for pro bono work. We just could not resist! We love the “product” — the Fair is one of Winston-Salem’s long-standing cultural events, the merchandise is spectacular, the craftsmen are a great group, and the preview night, for which we have been the sponsor, is a lively occasion. And we love working with the professional staff of Piedmont Craftsmen. Talk about folks who can truly appreciate fine design and creative concepts! They never cease to thank us and praise us. What can we say? This is a love affair.
Headquartered in Winston-Salem, Primo Water Corporation is the nation’s leading supplier of bottled water dispensers and developer of an eco-friendly Zero Waste bottle exchange program for their purified, mineral-enhanced water. Our relationship with Primo began in 2010 with work developing a total marketing strategy involving both business-to-consumer and business-to-business messaging. We have utilized a wide variety of marketing tools to express the benefits of their products.
Scan-Optics, with headquarters in Manchester, Connecticut, has a small sales force that is spread across the United States. We were proud to be selected as their marketing partner, as the other agencies under consideration were all much closer to them. Working for Scan-Optics caused us to expand our comfort zone and become comfortable with teleconferences and online presentations.
