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Identity Materials


Our first order of business for ABTV was to create a fresh and distinctive identity. The red and black logo immediately signals what the firm does — change red ink to black ink. The tagline we developed, "The Art of the Rebound," further describes and differentiates ABTV. It's difficult to demonstrate graphically what ABTV provides. Words are always required. ABTV's simple and striking identity was designed to work well in many copy-intensive applications.

  • The Bloom Agency | ABTV Identity Materials
  • The Bloom Agency | ABTV Identity Materials



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