Consumer Advertising
Consumers are not a primary target audience of NCFI simply because most don't get involved in choosing the insulation that goes into their home — they leave that to the contractor. Nonetheless, we did have some success in reaching consumers through print ads in magazines geared toward those planning to build a new home, in one case focusing on the "green" aspects of NCFI spray foam and in another focusing on the lower energy bills spray foam will provide.



