Shopping Bags
Our whole campaign for the fair was inspired by a piece of art that looked like a rare bird, and led us to the headline "Bag Something Rare." We extended the "Bag Something" idea to the whole series of ads. Then we thought, why not put the message on real brown bags that shoppers could use to carry their purchases? And that's how a marketing campaign came to be expressed as a popular and useful accessory for fair-goers.
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