AIIM Trade Show
When we were first engaged by Scan-Optics, several of their people were getting ready to attend a huge trade show. For the first time, however, Scan-Optics was not going to exhibit one of their high-volume scanners at the show. We thought the company could create just as much of a presence — or more — by sponsoring the coffee breaks at the event. We were also aware that some of their competitors were spreading false rumors about Scan-Optics. So we took charge of 'the buzz' about Scan-Optics, by creating some positive buzz, while supplying a caffeine buzz.
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