Website Development
Scan-Optics serves customers in many different industries that all have distinct document processing needs. We wanted to call attention to these capabilities on the website and to have visitors navigate the site by identifying their own industry. Another big change was to use testimonials on each landing page since references and testimonials are critical to getting new customers in this industry. The double-barreled headlines on every page along with the changeable "Power Train" are ways of assuring that the main messages come through even to visitors who are just skimming the site.
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