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Outdoor Campaign


Using man's best friend as a way to convey Southern Community's commitment to great customer service, we created a series of billboards that helped give the bank a unique and memorable identity. The series began with a creative concept that targeted big-bank competitors at a time when mergers were rampant. Over the years, the look and style of the boards has evolved, but the essential message has remained the same — Southern Community is a bank you can rely on to be there when you need a friend.

  • The Bloom Agency | Southern Community Bank and Trust, Outdoor Campaign
  • The Bloom Agency | Southern Community Bank and Trust, Outdoor Campaign
  • The Bloom Agency | Southern Community Bank and Trust, Outdoor Campaign
  • The Bloom Agency | Southern Community Bank and Trust, Outdoor Campaign
  • The Bloom Agency | Southern Community Bank and Trust, Outdoor Campaign



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