J.G. Wolfe Director of Client Services

I was part of the original team who formed The Bloom Agency in 2000, and I currently serve as Client Services Director for the agency. Being involved with each of our clients, whether in the forefront or the background, provides the challenge and variety that makes what I do enjoyable. Since we don't specialize in particular industries, immersing ourselves in what makes our clients' businesses tick is never a boring proposition.

We work best for clients who require innovative but well-grounded marketing ideas. Fundamentally, effective strategic marketing usually involves a healthy dose of common sense. It's the execution that can be complicated and require a lot of thought and experience. My broad background in marketing, prior experience in business management, and education in economics and psychology help me address challenges from both pragmatic and creative perspectives.

The best compliment a client can pay me is to tell me an idea worked to help further their business in some way. I take personal pride in helping our clients succeed. Always thinking of a client's business as if it were my own helps me to be in tune with strategic goals and to be a good steward of budgets and resources. This attitude is shared throughout the agency, and I believe it's one of the things that make us unique.

As An Aside
My great-great grandfather, Jule Körner, helped make Bull Durham Tobacco famous by painting the company's bull logo on buildings throughout the south in the late 1800's. I was always intrigued by that, and all the different ways words and images can influence a person's perception of a product or service.

A Quote I Like:
"Well done is better than well said." – Ben Franklin

Southern Community Bank and Trust — ME Banking New Product Promotion.

Since Southern Community was one of the first banks in the nation to offer a free checking account that also earns a high rate of interest, they wanted to introduce it in a way that really had some impact. The agency supported this rollout from the ground up, beginning with playing an active role on the client's product development team. After assisting with details around the structure of the account, we switched gears into promotional mode. We started with a name – ME (Maximum Earnings) Banking – and the idea that this wasn't just another checking 'account', but instead a banking relationship centered around the consumer.

A creative multimedia campaign unfolded, including print, radio, web, outdoor, direct mail, internal support, PR and event sponsorship, that spoke to various target audiences with a lot more personality than would typically be associated with a banking product. The campaign was a big hit. First year projected goals for new account openings were met within the first 90 days of introduction, and over $23 million in new deposits was generated in the first six months alone, well exceeding expectations.